"Itâ€™s all about atmosphere. My ambition is to lift the vibration of the viewer, make their imagination slide on a brighter wave for a while."
Can you shoot my life every day, so I can go down the history as a woman whose life looked like a film?!
Thatâ€™s all I would like to repeatedly ask from Merila. Her cinematic Wes Andersonesque approach is perfect for current fashion trends â€“ but it also takes you further. To a world of her own. A third generation pop artist she was introduced to design and fashion in her early childhood. Daughter to a maestro photographer and granddaughter to a fashion designer she grew up with Photoshop, exploring the emergent art form.
Her first photo was published when she was still in elementary school. Merila has steadily grown into a style that suits fashion, editorial and commercial platforms alike. In keeping the imagery clean and natural she channels her passion for sustainable living. Cinematic, engaging and clear, Merila creates images that impress.