"What's power? It's courage! Courage to trust yourself in the mercy of someone else. You should never try to control all the aspects of a shoot. Doubts are self-defense, cooperation gives my work process playfulness and the joy of discovery!"
Thank God Herkki-Erich Merila tried to avoid going to Soviet Army service and ended up working as a newspaper photographer! Yes, thousand times, yes! Sophisticated, refined, aesthetically engaging, enchanting and captivating. This maestro fashion photographer, documentarist and one of the first Estonian pop artists has been shaping the Nordic fashion and commercial imagery since late 80â€™s. His work is piece of unstoppable quality hardware.
With his down to earth demeanour, Merila is continuously finding new ways to freshen his career as an artist and commercial photographer. His editorial work has been published in various global publications such as Elle in UK, Belgium, Spain; Marie Claire, Vogue in Russia and Italy; FHM, Newsweek, New York Times, Photographe and many more. In 1992 he went freelance and co-founded artist duo Destudio, working on field of art and also commercials and fashion. His works are housed in Estonian Art Museum, Tartu Art Museum, MocP Chicago, Danish Museet fÃ¶r Fotokunst, Odense, Arkansas art Centre, USA, and many other public and private collections. As said....thank God he enrolled in art school to avoid the Soviet Army!